In a thrilling episode of Shark Tank India, the spotlight was on WYLD, a social media monetization platform that caught the attention of all the sharks, but ultimately secured a game-changing deal with entrepreneur Anupam Mittal.
Founded in 2021 by visionaries Rij Eappen, Dishant Sanghvi, and Yash Sakhlecha, WYLD is revolutionizing influencer marketing by offering users a unique opportunity to monetize their social currency. The platform provides users with a WYLD payment card, powered by VISA, allowing them to earn substantial cashback rewards ranging from 30% to 100% on purchases from partner brands simply by sharing their shopping experiences on Instagram.
But WYLD isn’t just about financial rewards; it’s a lifestyle upgrade. Reserved for users with over a thousand Instagram followers and a WYLD score of a hundred out of a thousand, the WYLD card grants access to exclusive events and experiences. The platform’s proprietary social scoring algorithm rates users based on engagement, followers, and reach, offering a personalized journey for each user.
During their appearance on Shark Tank India, the WYLD team impressed all five sharks with their innovative business model and comprehensive understanding of the e-commerce and social media landscape. However, it was Anupam Mittal who saw the potential for WYLD to disrupt the influencer marketing industry further.
Anupam Mittal, known for his strategic investments and keen eye for promising ventures, recognized the power of leveraging personal networks in influencer marketing. He saw WYLD as a pioneer in this space, offering a fresh perspective on how brands could connect with consumers through authentic, user-generated content.
After a fierce bidding war between the sharks, WYLD ultimately decided to partner with Anupam Mittal, securing an investment of Rs 75 lakh for a 1.5% equity stake at a valuation of Rs 50 crore. With Mittal’s expertise and resources behind them, WYLD is poised to expand its reach and solidify its position as a leader in the social media monetization sphere.
The success of WYLD on Shark Tank India highlights the growing importance of influencer marketing in today’s digital landscape. As consumers increasingly turn to social media for product recommendations and inspiration, platforms like WYLD offer a unique opportunity for brands to connect with their target audience authentically.
In conclusion, WYLD’s wild journey on Shark Tank India is a testament to the power of innovation and entrepreneurship in shaping the future of digital marketing. With Anupam Mittal’s support, WYLD is well-positioned to continue its upward trajectory and redefine the way brands engage with consumers in the digital age.
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