Do you run a brand and want to become the best-known seller? Do you want people to know you and about your products? To put up your product for selling you need to have a seller account. Amazon is the most famous of all e-commerce sites for sellers to come to the front page. For having the best Amazon copywriting services you have to make a seller account and list your products for sale. How to start selling on Amazon and get on the front page,you need to know the following steps:
Step 1: How to create a seller account?
To create a seller account, you first need to visit Amazon Seller Central and create your account there. You need to provide both your personal and business information with the tax, billing, and banking details.
Working as a vendor who is selling products at a wholesale rate, you must select an Amazon vendor account while registering your account. Like this, you will be effectively selling your products to Amazon and your operational responsibility will be limited to the back-end of the supply chain process. Amazon will give your products the services of complimentary marketing and advertising. Working companies are invited to join Amazon Vendor Central which provides sellers with even more features.
Step 2: Create a product identifier:
Are you familiar with the barcodes on the products that the cashier scans at the supermarket? Every product on Amazon uses these barcodes to identify the product. This barcode is categorized into GTIN (Global Trade
Item Number), UPC (Universal Product Code), or ISBN (International Standard Book Number). In case your product is sold by another seller on Amazon, you can reuse the existing product identifier. But if your product
has never been sold on Amazon, you have to provide the unique product identifier that you will get from GSI.
Besides this, you have to generate a stock-keeping unit (SKU) for your products. These are unique alpha-numeric code that tracks your product’s internal inventory. Amazon helps in creating your alpha-numeric
code that is of max 40 characters. Amazon can also generate SKUs on its own for all of your products. The SKU is only visible in your Seller Central account and is only for internal use.
Amazon product description guidelines:
You’re every activity on Amazon starts and ends at the Seller Central dashboard. This dashboard being one of the best Amazon copywriting services provides all the information regarding profits, fulfilment, messages, and analytics. This is the main part of your product listing on
Amazon. By logging into your Amazon Seller account, you can access your dashboard. By going into the dashboard you will go to the inventory tab and select the button “add a product”. To check for your product whether it is sold or not on Amazon, go on the search tool and search for your product. If it has been sold, you can use the existing product identifier and the SKU. If
it’s not sold on Amazon, you have to create a new product listing.
In your new window, you have to categorize your product using Amazon’s classification system. You have to classify your product according to its use. Once your product is classified, you have to provide the basic information such as product name, manufacturer, brand, and product ID. Therefore, the secret to creating a copy that sells your product is attracting the Amazon
search engine to that copy. You can attract customers by optimizing each part of your product that will get to the top in the search engines rather than be left behind.
Product title:
Amazon has its own rules and regulations about product listing. If you don’t comply with the rules, your listing may be suppressed from the search engine. Your product title should give a quick message about your product. It should comply with the Amazon’s guidelines. Some basic requirements for the title generation are:
1. The first letter of each word in the title must be capitalized.
2. The maximum limit for the product title is 200 characters. However, the title must be concise and to the point maximum of 80 characters.
3. Avoid company names and promotional messages.
4. You must include brand, model, size, color, and product features as well as the quantity of the product if it is sold in a pack.
5. Use numerals instead of words such as “2” rather than “two”.
6. Symbols like $,! Or # is not allowed.
The main features of the product or bullet points:
This is the main part for both the seller and buyer. For sellers, it is the main part in such a way that they can tell about the main features of their products in short brief points while it’s the main feature for buyers in such a way that the buyer can quickly go through the points about the product they need to buy without wasting much time. Bullet points must not be confused with the product description. These points must tell the buyer the specifications of your product and must not exceed 1000 characters. Ignoring bullet points can affect your product’s conversion and selling ability.
Product Description:
The description of your product must expand the 5 bullet points you have already mentioned. It should highlight your product’s key attributes while telling a compelling story about it. Amazon Copywriting services give you the leverage of using 2000 characters for the description. You must have detailed research on keywords before writing a product description. These keywords should also be used in the product title. The product description must consist of powerful unique selling prepositions and a CALL TO ACTION button. Both of these actions will force buyers to buy your product. Be careful to provide your customers with every inch of detail they are looking for such as warranty details, care instructions, usage restrictions, and features. Pay your full attention to grammar and punctuation for extra points.
Last but not the least is the usage of IMAGE:
Use a compelling image by shooting your product wisely. The lighting and the composition must be justified. This is important as people nowadays prefer to look at the image of the product they are about to buy then they go
on reading about it. So, your product’s image must be of high resolution and showcase its unique characteristics.
There are some specifications of Amazon copywriting services for image uploading that must be followed to help you in the conversion of your sales.
The interpretation:
It’s indeed a hard job to attract the audience towards buying your product and only the perfect product description can win you the race. So by practicing it, you will improve and abide by the rules of Amazon Copywriting services you can easily achieve your goal.
