Whether you’re looking to generate leads, elevate your brand or build an audience, LinkedIn has the tools you need.
Start by optimizing your profile or company page and create a trustworthy online image. Ensure your content is visually appealing by using images and videos. Then, use LinkedIn’s native analytics to optimize past posts and shape your future strategy.
1. Optimize your profile or company page
Whether you manage a LinkedIn personal profile or a Company Page, there are many ways to optimize your content for better engagement. A fully optimized profile has a professional headshot, a compelling summary, a detailed work history and skills section, education, and other relevant information that helps people understand what you do and why you do it.
When it comes to a Company Page, your banner image and cover photo are the first things anyone sees when they visit. Make sure these images are consistent with your brand and represent the current state of your business. If you have new products, for example, create a banner that showcases them and encourages people to learn more.
Also, keep your Page updated with the latest information and photos. Posting frequent, high-quality updates is important for growing your audience on any social platform. Posting consistently will help you stand out among the more than 30 million Pages on LinkedIn. According to Hootsuite, completely developed Company Pages get twice as many visitors as those that are incomplete. This is because Google indexes the first 156 characters of your Company Page description.
2. Create a compelling profile photo
Whether your business is small or large, LinkedIn offers a platform to showcase your team, your products, and most importantly yourself. One of the most important parts of your profile is a high-quality, professional photo that reflects your brand and makes you look likable.
Using an appropriate background and lighting is key, as is taking several potential photos with different expressions and outfits to get a good idea of which ones work best. If you can’t choose just one, try a few different poses and ask for feedback from your network before selecting the final profile picture.
LinkedIn also allows you to sneak in elements of your branding into your photo. For example, you might wear your company colors or include a tiny logo in the corner.
It’s important to remember that LinkedIn is a professional networking site, so you should dress appropriately for your photo. Having an inappropriate photo could make you seem unprofessional and deter people from connecting with you. In addition, it’s a good idea to avoid photos with any distracting objects or backgrounds.
3. Optimize your profile for SEO
SEO is the process of optimizing your online content to make it more visible to search engines. This can help improve your rankings on Google and other search engine results pages (SERPs). LinkedIn SEO is similar to website SEO, but it’s geared towards professional networking platforms. By optimizing your profile and focusing on keywords, you can increase the likelihood of appearing in search results for people looking for someone with your skills and expertise.
One of the most important parts of your LinkedIn profile is the headline and summary. Use these sections to include keywords that describe your industry and area of expertise. These keywords will be picked up by search algorithms and used to determine which profiles should appear in search results. It’s also important to use these keywords in your work experience and skills sections.
Another way to optimize your profile is to include a professional photo and fill out all of the sections on your LinkedIn page. This may seem like a tedious task, but it will help improve your visibility and increase the likelihood of someone finding you through a LinkedIn search. In addition, be sure to update your information regularly.
4. Post engaging content
LinkedIn allows businesses to post a variety of different types of content, including text posts, carousels, slides, videos, and LinkedIn Live. The most effective way to drive engagement on your page is to create insightful and engaging content that provides value for your audience.
For example, share a little-known fact about your company or industry, run an experiment, or publish a behind-the-scenes photo. This type of content resonates with a broader audience and helps you stand out from the competition.
In addition, LinkedIn users appreciate content that demonstrates your expertise. Posts that share helpful tips and tricks, offer advice on common challenges, or showcase your unique process generate a high level of engagement and often result in inquiries from potential clients.
Finally, stories and thought leadership pieces also perform well on LinkedIn. This type of content establishes your brand as an authority and engages existing customers and leads. Moreover, it shows that your company is a dynamic force in its industry. Stories should reflect human values and connect with your audience’s global goal, whether that be to establish your business as a thought leader, increase retention, or build brand awareness. You can buy Linkedin accounts in bulk for business branding from Bulk Accounts Buy.
5. Invite people to follow your page
If you are a business or a brand on LinkedIn, then it’s best to encourage people to follow your page. This will ensure that your posts are seen by more potential customers and clients.
To do this, you can simply tag individuals in your post. This will make the post visible to their followers, as well as the followers of anyone else who is tagged. Using relevant hashtags can also help your posts reach a wider audience. However, make sure that the hashtags you use are related to your niche and industry. It’s also best to choose hashtags that have a reasonable number of followers.
As with all marketing efforts, it’s important to be consistent and provide value. The best way to do this is by creating content that is interesting and informative. You can also increase engagement by incorporating visual elements into your posts. This can include PDFs of work samples, infographics, and short videos highlighting business USPs. It’s also a good idea to add a LinkedIn Company Follow button on your website so that your website visitors can easily connect with you on the platform.
