A three-dimensional model or replica called a mannequin is used to present apparel, accessories, or other things in an eye-catching way. It is usually constructed to resemble a human body out of fiberglass, plastic, or wood. For dressing convenience, it frequently has detachable pieces and limbs that may be adjusted. It is a useful tool for presenting fashion trends, assisting clients in visualizing how items would fit and appear on a person, and emphasizing the appropriate fit and style. Mannequins are used in visual advertising and to communicate the desired aesthetic and appeal of a brand or product. They can be found in retail establishments, fashion shows, and museums.
According to SPER market research, ‘Mannequin Market – By Product Type, By Material Type, By Target Group- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Global Mannequin Market is predicted to reach USD 27.08 billion by 2033 with a CAGR of 6.61%.
The mannequin market is driven by the growing need for aesthetically appealing displays brought about by the increased emphasis on visual merchandising and retail aesthetics. Retailers understand how important it is to create a welcoming environment for customers to purchase in, as this draws them in and improves their overall experience. In this regard, mannequins are essential since they let shops present their goods in a realistic and aesthetically appealing way. Mannequins that are well-designed convey the brand’s image, draw attention to particular products, and create a unified and captivating store environment. Retailers may improve their visual merchandising efforts and establish a compelling brand identity that connects with customers by carefully investing in high-quality mannequins. This will ultimately accelerate sales and foster customer loyalty.
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The growing craze for holographic mannequins interacting with customers is limiting market expansion. Additionally, the has diminished the importance of other retail models. As a result, this endangers the revenue of physical establishments that use mannequins. These days, IT companies are launching systems connected to digital mannequin displays so that customers may view images of clothes they have purchased on mannequins via their cellphones. This factor could reduce the need for in-store mannequins by apparel stores and jeopardize the expansion of the sector.
Impact of COVID-19 on Global Mannequin Market:
Governments were compelled by the unprecedented COVID-19 pandemic to implement social distancing measures and lockdown procedures in an attempt to stop the virus’s spread. Due to lockdown restrictions during the outbreak, dress forms were used less frequently at these places, which also led to the closure of stores selling clothing, jewelry, and other such products. Hennes & Mauritz AB, a well-known clothing manufacturer, reported a 20% drop in revenues for 2020. Additionally, because of the closure of locations all over the world, the corporation only used a small number of dress forms in its clothes stores.
Mannequin Market Key Players:
Geographically, North America maintains the highest market share in terms of Mannequin Market. Additionally, as clothes retailers concentrate more on increasing productivity and operational efficiency for their operations, there is a good chance that dummy usage will rise among them, supporting the expansion of the North American market. The key market players are Bonavery Mannequin, Cofrad Mannequin, CORTEC GmbH, Genesis Display GmbH, Wuxi Elegant Mannequin Co. Ltd. And Window France.
Global Mannequin Market Segmentation:
By Product Type: Based on the Product Type, Global Mannequin Market is segmented as Full Body, Head, Lower Body Mannequin, Upper Body.
By Material Type: Based on the Material Type Global Mannequin Market is segmented as; Chrome, Fibreglass, Polyethylene, Polypropylene.
By Target Group: Based on the Target Group Global Mannequin Market is segmented as; Adults, Children and Infants.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
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Mannequin Market Future Outlook
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