Including the right tech tools in every digital marketing budget is a no-brainer. More and more marketers are investing in tools and technologies to get the most out of their time and efforts.
Per The Sprout Social Index™, more than 80% of marketers say AI has already positively impacted their work, giving them more time for creativity (78%) and increased efficiency (73%).
Since one of the biggest marketing expenses is tech, you need to carefully consider new tools and maximize the value of your tech stack.
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How do you make sure to spend wisely on tools?
One way is to invest in robust tools that offer multiple functionalities in one place and/or integrate with your existing tech infrastructure. This is potentially more cost-effective than paying for multiple individual tools as you maximize your budget while streamlining your workflows.
For example, Sprout Social helps you manage inboxes across social platforms, monitor and manage ratings, handle paid promotions and it integrates with other tools in your stack. Here are some of the marketing functions you can handle with Sprout:
- Marketing automation: Schedule content, funnel comments and messages into one social hub, generate shareable reports and track brand mentions.
- Reputation management: Sprout’s Social Listening capabilities detect a crisis early and enable you to identify unfamiliar trending words from customer conversations.
- Customer service: Build chatbots to handle customer support requests or direct messages to the right team. Our AI Assist functionality helps you write robust customer responses quickly.
- Business intelligence: Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis.
- Powerful integrations: Integrations with other tools, like Salesforce, will enable you to access, share and manage data for 360-degree view of the customer.
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Paid media budget
Your paid media budget should cover the expenses for the funds allocated specifically for setting bid strategies, ad placements and A/B testing.
Marketing Talent: Paid media marketing specialists, copywriters and graphic designers.
Marketing technology: Ad management platforms, conversion tracking tools, website analytics tool and social media analytics tool.
